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10 reviews of MAC Cosmetics 'Please note that there are 2 MAC locations in the Las Vegas airport; one in Gate D and the other in Gate E. The location in Gate E is a small counter located inside the duty free shop, while the location in Gate D is a standalone store in the middle of the walkway. MAC is at the forefront of fashion TRENDSETTING, collaborating with leading talents from fashion, art and popular culture. Our Artists create trends backstage at fashion weeks around the world. MAC believes in SOCIAL RESPONSIBILITY, with initiatives such as VIVA GLAM and the MAC AIDS Fund at the heart and soul of our unique culture.
Bespoke complimentary services is a key element in Mac’s boutique store in Belfast International airport
Monday’s official store launch in the Northern Ireland capital’s main airport, the first travel-retail store in the country, was such, with bloggers, local media and representatives from Belfast airport, Aelia’s parent company Lagardère Travel Retail and Estée Lauder Travel Retailing’s Mac Cosmetics there to celebrate the occasion.
Carrying a motto ‘All Ages, All Races, All Sexes’, the company has attempted to diversify its products to a wider demographic from a label that has so far been successful in attracting the female millennials market. “We try to have products that compliments any skin tone. For instance, we have products which has a red undertone, which works on people that have black skin,” Mac Cosmetics manager of Retail Operations Chloé Burns told DFNIonline.
Its new collection sees listings such as the ‘Look In A Box’ gifting range (shoppers can choose from a £28/$34.50 brush set or a £50 full face set), a product line practical for travellers, has so far been a successful launch for the company. Despite having only been released on January 5, sales of Look In A Box already represent 10% of the boutique shop’s revenue in the Aelia Belfast store, which opened last year to the public but only recently received clearance to launch a grand unveiling earlier this week.
Also other new releases such as the Extra Dimension Skinfinish liquid powder in colours such as Soft Frost, Beaming Blush, Double Gleam and Show Glow represent Mac’s move towards vibrant and bold shades across its make-up line, reacting to noise built around social media channels such as Instagram and Pinterest, said Burns.
Bold colours are a great feature in the Mac Cosmetics make-up range
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The brand consistently replenishes its line, according to the Mac Cosmetics resident trainer Hannah Bennett, with between 60 to 80 products launched in a calendar year. “We’re ever evolving and consistently changing as well. Trends and make-up is ever changing so we need to evolve with it. It is exciting, so that is why we launch as many products as we do,” said Burns.
The biggest theme with its assortment is highlighting and strobing, with shoppers intent on achieving a glowy and dewy look to their skin, she commented. Mac also showcased a strobe cream and a multi-purpose balm, the Prep + Prime Essential Oils Stick, that aims to address the trend of skin hydration. “In Fashion Week shows these [trends] have been spoken about a lot because the industry sees Mac as a fashion-led brand, which we communicate about on Instagram,” stated Burns.
Much effort also goes towards its consultancy and complimentary services, in which travelling shoppers use some of their dwell time at the airport to try on make-up products that they wouldn’t usually be inclined to use. Burns said this customer-facing feature has been a success at Belfast thus far, with between 35-40% of passengers opting to have any one form of service.
The support also extends with celebrity endorsements, including a collaboration with singer Mariah Carey, which Bennett added had sold out when released over a limited period during December. The collaboration also extends to other projects such as Viva Glam initiative, in which all of proceeds from the sale of lipsticks and lip gloss goes to the Mac Aids Fund. The initiative saw pop stars such as Rihanna and Lady Gaga endorse the campaign, with Mac strategically selecting those stars on the basis that they use make-up colour to emphasise their identity.
Both Belfast and Lagardère were pleased to bring an internationally popular brand in Mac to the airport, with Belfast International airport director of Commercial Development Brian Carlin (below) having added that the brand will be able to capitalise on the airport’s increased passenger numbers. Belfast attracted 5.1 million passengers in 2016, said Carlin. “The early indications are that it is going to be a success, and that has certainly been the case to date. The move shows confidence in the airport,” he commented.
Aelia Duty Free commercial manager Noemie Daigremont added that the brand acts as a strong accompaniment to its strategy of putting its main focus towards the perfumes and cosmetics (P&C) category. “Aelia has been at Belfast since 2004 and is the UK’s second biggest airport. P&C is a major category for us. With this in mind it made perfect sense to have Mac in our store. The boutique brings some vibrancy to the store and creates more jobs in the airport.”
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“This is Mac’s first travel-retail counter in Northern Ireland and we are so pleased to bring this much brand to the airport.”
This strong trinity partnership indicates Mac Cosmetics is set for a bright future at Belfast International airport.
“This is just another step in the evolution of terminal D, our international terminal, which is well on its way to becoming a premier retail and dining destination for our customers,” said DFW airport executive vice-president of revenue management Ken Buchanan. “With the addition of these globally recognised luxury beauty brands, DFW Airport is enhancing the customer experience and appealing to a global audience.”
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Aveda, Jo Malone and MAC each have two locations at D18 and D25, respectively. DFW airport has added a number of retail and dining options to International TD, including Coach, Hugo Boss, L’Occitane, Montblanc, Tumi, Sky Canyon by Stephan Pyles, III Forks Prime Steakhouse and Dylan’s Candy Bar.
In 2015, DFW Airport’s board of directors selected TRG Duty Free Joint Venture to design and operate new, state-of-the-art duty-free shops in International Terminal D beginning in 2017, as reported here.
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“These prestige beauty brands, known worldwide will now be presented in DFW as individual boutiques,” said Estée Lauder Companies president of Travel Retail Worldwide Olivier Bottrie. “All stores are built with unique customised design features, and our multi-lingual expert beauty advisors and makeup artists will provide personalised consultation to customers seeking product guidance or assistance in selecting the perfect gift. Visitors to these stores will be able to experience the most recent product introduction from these brands and range of services designed specifically for the travelling consumer.”
With a portfolio of more than 30 brands, Estée Lauder Companies products are sold in more than 150 countries. Solely focused on prestige beauty, Estée Lauder Companies is widely diversified by brand, category, geography and channels of distribution. The Estée Lauder Travel Retail division operates in 285 airports worldwide, serving over 316 million departing airline passengers.
“The addition of six Estée Lauder branded stores at DFW airport is nothing short of remarkable,” said Estée Lauder branded stores managing partner Steve Flory. “This significant advancement in retail elevates DFW airport into the top echelon of global retail innovation. In more than two decades of involvement in operations at DFW airport, I have never witnessed such a high level of vision, enthusiasm, leadership and commitment by the DFW concession team.”
As DFW Airport’s global reach continues to expand, it has strategically focused on bringing world-class amenities, dining and luxury retail offerings to its customers.